ALDI is a global discount food market that strategizes to sell groceries at low prices and pass savings directly to their customers. The goal of this rebranding was to show the efficiency and innovation within the brand while also created a more Americanized operation of the grocery store to build on customer familiarity, trust and loyalty.

Logo Process

Primary Logo

Secondary Logo

Logo & Stationery Process

Stationery Process

Final Stationery

Final Stationery

ALDI Business Card

ALDI Business Cards

ALDI Brand Book

ALDI Brand Book

ALDI Logo Standards

ALDI Brand Standards

ALDI Brand Standards

Logo in Use — Storefront Sign

Logo in Use — Shipping Truck

ALDI Web

ALDI Mobile

ALDI Web & Mobile

ALDI Touchpoint —Recipe Subscription Box

ALDI Touchpoint —Delivery Subscription Box


ALDI Touchpoint — Mobile Market

ALDI Touchpoint — Mobile Market

ALDI Touchpoint — Mobile Market Apron

Employee Uniform

ALDI Touchpoint — Switch & Save Apron

ALDI Touchpoint — Switch & Save Table

ALDI Touchpoint — Switch & Save Samples

Keychain Process

ALDI Merch — Quarter Keychain

Logo in Use — ALDI Cart

Logo in Use — ALDI Basket

ALDI Merch — Reusable Bag

ALDI Merch — Reusable Bag

ALDI Merch — Reusable Bag

ALDI Merch — Apron
